How Women Leaders Can Build a Business Case for Executive Coaching
What makes a persuasive case for executive coaching? It starts with a business need, not a promise of personal growth. Learning how to build a business case for executive coaching means connecting a woman leader’s development goals to outcomes the organization values, such as stronger decision-making, team performance, or readiness for greater responsibility. Making that connection can be challenging. Coaching benefits may be difficult to quantify, stakeholders may define success differently, and decision-makers may question the investment or how progress will be assessed. Without a clear link to organizational priorities, a development opportunity can look like a personal benefit rather than a business priority.
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